Brownvase: Securing Investment through Strategic Branding and Web Design
Project Overview
MIUX Studio partnered with Brownvase to develop a fintech platform designed for healthcare professionals. The project aimed to create an intuitive dashboard and refresh the brand identity, enhancing user experience, reducing cognitive load, and boosting investor appeal.
Key Insight
Efficiency and Clarity
Healthcare professionals value efficiency, clarity, and immediate financial insights.
Trust and Simplicity
Trust and simplicity are crucial in healthcare-focused fintech.
Visual Storytelling & Brand Cohesion
A cohesive brand identity significantly impacts user and investor engagement.
Strategic Visual Identity
We crafted a modern, purposeful logo—an abstract vase symbolizing stability and community—paired with an earthy palette reflecting wellness, warmth, and growth.
Design Challenge
Brownvase faced UX issues, including an unclear dashboard and a weak brand identity. MiUX Studio redesigned the fintech dashboard and branding, aligning closely with user needs and business goals.
Notable Achievements
Strategic Dashboard UX
Demonstrated the impact of user-centered design in specialized fintech solutions, driving user engagement and tangible business outcomes.
Brand Transformation
Created a modern, flexible logo and grounded palette symbolizing stability and growth.
Accelerator Acceptance
Secured acceptance into Gusto and Peachscore accelerator programs post-redesign.
