Watt Property: Luxury Property Management
Project Overview
Watt Property Management, a Bangkok-based luxury real estate company, partnered with MIUX Studio to revamp its digital presence. The goal was to create an elegant, bilingual website that resonates with local and international buyers while showcasing premium properties for rent, sale, and land investment opportunities.
Key Insight
Language Accessibility is Critical
Only 27% of Thailand's population speaks English, making Thai-language support essential to connect with local buyers.
Typography Matters in Multilingual Design
Thai script requires careful font and spacing optimization to ensure clarity and maintain brand sophistication across devices.
User Engagement Relies on Trust
72.1% of consumers prefer websites in their native language, highlighting the need for localized content to reduce bounce rates and increase engagement.
Consistency Drives User Experience
Harmonizing navigation, CTAs, and terminology across languages ensures a cohesive, intuitive journey that meets luxury real estate expectations.
Design Challenge
How might we create a bilingual, luxury real estate website that balances elegance and functionality, ensuring seamless navigation, readability, and trust for both Thai and English-speaking users while elevating Watt Property Management's digital presence in a competitive market?
Notable Achievements
Localized Real Estate Terminology for Authentic User Experience
Curated and integrated real estate-specific Thai terminology throughout the site’s content and navigation to align with local buyer expectations and industry standards.
Optimized Mobile Experience for On-the-Go Property Search
Refined line spacing, font rendering, and navigation layouts to ensure readability and smooth interaction on mobile devices, catering to the increasing number of mobile-first users in Thailand.
Boosted Lead Generation Through Trust-Building Design Elements
Enhanced property pages with clear CTAs, bilingual property details, and easy contact forms, driving more qualified inquiries and fostering trust among luxury clientele.
