ReadyToGo: AI-Driven Prototyping & Enterprise Solution
Project Overview
MiUX Studio partnered with ReadyToGo to reimagine their product website and elevate their enterprise presence while optimizing for conversions across desktop, tablet, and mobile.
Key Insights
Persona-Specific Landing Pages
We designed two dedicated landing pages tailored for Solution Consultants and PMOs, ensuring the messaging, proof points, and CTAs aligned with each audience’s priorities.
A/B Testing for Conversion Optimization
Through headline, layout, and CTA experiments, we increased click-through rates by 21% and improved demo sign-ups by 18% by refining content hierarchy and visual structure.
Ad Campaign Alignment
Each landing page was paired with persona-targeted ad campaigns, ensuring ad copy matched the landing-page messaging — resulting in lower CPCs and higher engagement.
Mobile-First Strategy
With 54% of traffic coming from mobile, we prioritized streamlined flows, faster sign-ups, and optimized layouts for quick, on-the-go interactions.
Design Challenge
Goal: Build a conversion-focused, enterprise-ready website.
Key Challenges:
- Two very different user personas: Solution Consultants vs PMOs
- Complex AI workflows needed simpler explanations
- Enterprise stakeholders required clarity, accessibility, and trust
